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A bit about me.
I am a graphic designer with a passion for storytelling. I approach each project with an authentic, lively perspective, believing that design goes beyond aesthetics. I have experience and proficiency in Adobe InDesign, Illustrator, Photoshop, and Lightroom. Personally, I believe that graphic design is about creating visuals that not only capture attention but also tell powerful stories that words alone cannot. Through thoughtful design, I aim to bring your ideas or brand to life in ways that leave a lasting impact.
In my free time, you will find me taking photographs of anything and everything unique, attending sports games, trying DIY arts and crafts that I found a video tutorial for, or playing with my two golden doodles.
The Process
Discovery
Research
Creative Breif
Concept Development
Design Presentation
Refinement
Delivery
Ongoing Support
I start by getting a general understanding of your brand, goals, and target audience.
I then follow up the discovery process with extensive research to get a deeper understanding of your target audience.
I’ll summarize everything into a clear brief that guides the project. This ensures we’re aligned on direction, tone, and deliverables.
Here’s where the creativity happens. I sketch, explore, and design multiple directions before narrowing down the best concepts.
You’ll receive initial concepts with mockups and rationale. We’ll walk through each option and I’ll gather your feedback.
Based on your feedback, I will refine the chosen concept, adjusting the layout, typography, color, and other details until it’s perfect.
Once approved, you’ll receive all final files in multiple formats, ready for print or digital use.
Need help applying your new design or expanding on it later? Reach out for ongoing support and design add-ons as needed.
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